How To Optimize Using a Freelance Copywriter

It's panic time. You're on deadline and require copywriting help, but you are reluctant to employ a Freelance brochure copywriter because you aren't sure how to go about it and make certain you receive what you need. Here are some ideas to ensure that you get quality work and the most bargain.



1. Treat the freelance copywriter like a partner, not just a vendor. Include the freelancer in initial in-house meetings or conferences. Whenever possible possess the copywriter meet each of the team players, visit your work, view the culture of your business and think that part of the team.

2. Require an upfront estimate/quote. Any professional freelancer probably won't proceed with out them. Could be the cost with different project fee or hourly rate? What number of revisions are included? The number of creative concepts will be presented with? Ironing out these records at the beginning eliminates potential issues once the bill arrives. It can also help establish the parameters from the work and develop a comfortable working situation.

3. Give a purchase order/authorization to the freelance writer to proceed after approving the estimate. Set solid output deadlines for first drafts and revisions. ASAP isn't a good approach.

4. Assign an initial contact person in charge of giving direction and forwarding information. This makes communications better and streamlined.

5. Provide a focused creative worksheet or project brief with target audiences, messaging requirements, desired outcomes, calls to action along with other mandatory information.

6. Ensure that the direction is approved by the consumer (internal or external) or principle decision-maker before work begins. Doing this can conserve time and money spent pursuing an inappropriate direction/strategy.

7. Supply the freelancer the "Big Picture." What is the marketing and branding situation? Provide freelancer access to reports, market data, competitive information, etc. This overview could have a major impact on the thinking entering a unique copywriting project.

8. Creative Collaboration. On creative concept assignments encourage the freelance writer to be effective closely with your in-house or freelance graphic designer/art director allotted to the job. These collaborations result in better work and synergism between written and visual communications.

9. Maintain your end of the bargain. You anticipate the freelance writer in order to meet deadlines, make sure you meet deadlines to supply promised materials and approvals to hold the project on schedule.

10. Maintain the freelance writer knowledgeable. Give feedback, updates on revisions and project progress.

11. Provide samples or files of finished work. Freelancers survive their portfolios, having types of good work is important on their viability and can also market your business.

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